Pushkar SaneI believe Digital is not just about technology. Here’s how it is making an impact on the various aspects of our lives.
My Column on Digitization of Life
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Customer Centricity of T8
Pushkar Sane
T8 is a Hong Kong based company focused on running gear that is suitable for a hot and…
My ClickZ column on The Art of Landing Consumers
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/
‘Likes’ Through Incentives
Most of us desire fame and fan following. We want people to ‘Like’ us. We obviously make efforts…
Understanding Path to Purchase: Art of Landing Consumers
Currently my wife and I are in-market for two very different high-involvement products – a video camera and…
Advertising Break = Strategic Time Out
I have been watching IPL T20 cricket tournament. In this format there is an approx 7 minutes break…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
