Case for Digital Specialists on ClickZ Asia
I have written this piece with a lot of responsibility. This is not an emotional rant. Every generalist…
Get Well Soon Mr. Jobs
The Asian markets woke up to the news that the Apple CEO Steve Jobs was going on a…
Mumbai-Pune-Mumbai
Just finished watching a marathi film Mumbai-Pune-Mumbai. I thoroughly enjoyed it as I have bonds with both these…
Kindle Lending Club
Just saw this interesting idea called Kindle Lending Club. Found it interesting because it is built on completely…
Relevance of Frequency
Most marketers understand concepts of reach and frequency very well. Significant amount of time (and money) are spent…