ClickZ Column: Future of TV
Pushkar Sane
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about…
Browsing Tag
ClickZ Asia
8 posts
Tribute to Steve Jobs
Here is a link to my tribute to Steve Jobs published in ClickZ Asia with tributes from several…
ClickZ column on Demystifying ROI
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
My latest column on Click.Asia
I have been thinking about connected viewing for a while. It truly came alive during the 2011 Cricket…
My Column on Digitization of Life
I believe Digital is not just about technology. Here’s how it is making an impact on the various…
Case for Digital Specialists on ClickZ Asia
I have written this piece with a lot of responsibility. This is not an emotional rant. Every generalist…
Respect your Fans
Lack of respect shown to ‘fans’ or ‘followers’ on social platforms is a matter of concern. Here is…
