Advertising Break = Strategic Time Out

I have been watching IPL T20 cricket tournament. In this format there is an approx 7 minutes break after every 10 overs and it is called Strategic Time Out. And that break doesn’t change even when a overs are reduced (in a rain troubled match)… and the reason for that seems to be advertising. It is a break created for showing seven minutes of advertising in India. I guess a day will come when a few minutes of cricket will be played between two long advertising innings and we would call the break between advertising as Strategic Cricket Time.