I have been watching IPL T20 cricket tournament. In this format there is an approx 7 minutes break after every 10 overs and it is called Strategic Time Out. And that break doesn’t change even when a overs are reduced (in a rain troubled match)… and the reason for that seems to be advertising. It is a break created for showing seven minutes of advertising in India. I guess a day will come when a few minutes of cricket will be played between two long advertising innings and we would call the break between advertising as Strategic Cricket Time.
You May Also Like
Customer Centricity of T8
- By
Pushkar Sane
- April 18, 2022
T8 is a Hong Kong based company focused on running gear that is suitable for a hot and…
My ClickZ column on The Art of Landing Consumers
- By
Pushkar Sane
- October 14, 2010
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/
‘Likes’ Through Incentives
- By
Pushkar Sane
- October 27, 2011
Most of us desire fame and fan following. We want people to ‘Like’ us. We obviously make efforts…
Understanding Path to Purchase: Art of Landing Consumers
- By
Pushkar Sane
- October 30, 2010
Currently my wife and I are in-market for two very different high-involvement products – a video camera and…
Are you in Love or Just doing a Trade?
- By
Pushkar Sane
- July 21, 2011
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
Who Owns Social?
- By
Pushkar Sane
- September 23, 2011
Over the last 36 months I have been listening to very interesting debates over who should own ‘Social’.…