Demystifying ROI
Pushkar Sane
In the column, “Are You In Love or Just Doing a Trade?” I argued against calculating ROI for…
Browsing Tag
ROI
4 posts
ClickZ column on Demystifying ROI
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
ClickZ column on Social ROI
The discussions around Social ROI are a matter of concern as people propagating it seem to be miss the very…
