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Tag Rishad Tobaccowala

A day with Rishad

Pushkar Sane Friday, 22nd May, 2009 Tags: , , , , , , Life, Marketing, People No comments

It is always refreshing to spend time with Risad Tobaccowala. Last week I spent a day with Rishad in Delhi and learnt a couple of new things. He talked about ‘ignorance arbitrage’ and how that is likely to vanish from this world as information becomes easily (and timely) accessible. His point of view on ‘working media’ and ‘non-working media’ was quite refreshing and it caught attention of all the clients that he met in Delhi.

We got around talking about Talent and he said: “there is always a new wave behind us” – that made me think about the way we manage people in our industry. In most cases we put people with skills-of-the-past in-charge of managing people who are actually bringing in skills-of-the-future. Talented people don’t want to be managed and actually know how to manage themselves. So rather than thinking about managing talent we need to think about enabling talent and setting them free so that they can win. I think there is never a better than today to rethink how advertising industry manages talent.

Focus on Frontline

Pushkar Sane Thursday, 13th November, 2008 Tags: , , , , , , , , , People No comments

Yesterday I spent 30 minutes with Rishad Tobaccowala and as always he had 2-3 very interesting things to say. One thing that really made me think is Rishad’s focus on frontline (it was refreshing as most people are just talking about topline or bottomline). He said: “I want to talk with the youngest people in organization. I want to focus on them and give them a platform to raise questions and express their ideas.”

I thought it was interesting because most senior leaders want to meet other senior leaders or mid-management staff when they visit a particular country or city or office. And that is true for both internal as well as external talent. And even if people talk to them… its more about just speaking at them rather than providing them a platform to interact & express freely. We’re in people business but as an industry (advertising) we don’t really invest time in frontline staff.

Rishad will be coming out to India & China over next couple of months and I’m looking forward to learning more about his approach & start practicing it in the near future.