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Tag Orkut

Indian Ad Industry Captains & Social Media

Pushkar Sane Saturday, 11th October, 2008 Tags: , , , , , , , Marketing No comments

Indian Advertising industry is still deep rooted in TV + Print thinking. Most of the industry captains who are supposed to shape up the industry have never really demonstrated any thought leadership in the area of Digital. They’ve somewhat failed to understand impact of Digital on People and as a result its importance in Marketing. Now that there is a global buzz about social media, social networking, web 2.0 etc., these captains are almost forced to talk about it in conferences/seminars/articles etc. I have seen some sweeping statements and some of them actually humour me. Mainly because most of these industry captains are trying to learn swimming by listening to someone else’s experience or by reading a book. Some of them are bit more advanced – so they’re rushing in to register for all the social networks – facebook, linkedin, orkut etc. – but all they do is to register and observe rather than really experiencing the power of Social Networks. Its almost like trying to learn swimming in a bathtub.

Some of them do have excuses – ‘I don’t have time to waste on Social Networking Sites’. NOT ACCEPTABLE Mr./Ms. Advertising – because if you’re truly into creating advertising that is focused on People… then you wouldn’t look at social media as a waste of time.


Pushkar Sane Thursday, 28th August, 2008 Tags: , , , , , , , Life, Observations, Technology No comments

I have more than 680 Facends. But what the hell is a Facend? Simply put – its Facebook Friend.

Thanx to social networking sites like Facebook or Orkut or MySpace – meaning of the word Friend has changed forever. In good old days Friendship was all about knowing people, understanding them, be there for them when the chips were down, share a laugh/joke, and finally accept friends just the way they are. There was not false pretence between real friends. Actually Facebook started as a network for Friends but now it has become free for all. There are many acquaintances on Social Networks rather than friends. Sometimes people send invitations to connect & it almost becomes very difficult to turn them down. So its almost like trespassers on Facebook are made friends and hence I call them Facends.

As a result we can’t speak our minds openly and we all pretend (of course there are exceptions).

I’m genuinely thinking of a Network that is ONLY for FRIENDS rather than FACENDS.