Photography: Technology & Technique

I’m getting a bit better at landscape photography. I have been posting some of my photos on Facebook and almost 1 out of 3 people commenting on the photographs ask me ‘Which Camera’. Makes me wonder whether people really understand the difference between Technique & Technology. Yes Technology is very important and it helps the photographers but in my opinion Technique is more important than the Technology. I have seen many people taking ordinary pictures with great cameras and good photographers taking great pictures with an ordinary camera.

Photography is all about identifying the subject, understanding shade & light, understanding environment and finally having patience to experiment. It is also about years of struggle in learning to shoot under different conditions. So technology is important but without Technique it can’t achieve its potential.

Here is a recent photograph of Hong Kong Harbour…

WordPress App on Blackberry

Finally I have a wordpress app on blackberry. It is going to make life simpler as I can publish easily when I’m on the road…

no-reply CRM

I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands classify me as one of the top-most tier customer and from time to time I do get emails (mostly irrelevant) from these brands.  I think these emails defeat the very purpose of CRM and these world-class brands & their consultants managing the CRM programs have no sense of what it takes to engage with a customer. They are still into one-way message bombardment rather than a dialogue. Almost all these emails come from a ‘no-reply’ id and stops me from further interacting with the brand. Imagine the opportunity loss as well as erosion of brand equity because I curse the brand every time I get ‘no-reply’ email.

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