Demystifying ROI
Pushkar Sane
In the column, “Are You In Love or Just Doing a Trade?” I argued against calculating ROI for…
Browsing Tag
Research
5 posts
Truth about Lies by Shalini Rawla
Quality of input (respondents) in research is a well known problem but seldom addressed. Shalini Rawla‘s recent post…
Customer Service Satisfaction Research
I have come across many customer service hotlines where they ask my willingness to participate in a short…
Views from Jeffrey Cole
I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for…
Facebook Status & Speed of Responses
As I interact with people, clients, colleagues, technologies, concepts etc… I end up developing thoughts – I end…
