Marketing

From Asia with Love

Dear Global CMO, Hope you’re well. I’m sure you’re surprised to receive a note from me, as this…

In the column, “Are You In Love or Just Doing a Trade?” I argued against calculating ROI for…

ClickZ finally launched its Asia edition (www.clickz.asia) today. I will be writing a regular column on ClickZAsia. Here…

On Friday I visited a tier 3 town in Guangdong, China. We were doing an immersion exercise with…

Earlier this week I heard Tatyana Mamut from Ideo sharing her perspective on the Burning Man. Thanx to…

Just finished listening to Seth Godin discussing Authenticity & Marketing with Susan Bratton on DishyMix podcast – very…

Digital has been the buzz word of Marketing & Advertising industry for last 24 months. Every tom, dick…

I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for…

Recently a client asked us to develop a Viral Campaign. I have heard this in the past –…