ClickZ Asia Column: Go back to Basics
Here is a link to my latest column: Go back to Basics or continue to be irrelevant. Given…
ClickZ Column: Future of TV
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about…
ClickZ column on Demystifying ROI
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met…
Are you in Love or Just doing a Trade?
I keep hearing that brands want to build strong relationships with their consumers through social platforms. They love…
ClickZ column on Social ROI
The discussions around Social ROI are a matter of concern as people propagating it seem to be miss the very…
OMG! YO! WOW! WOAH! WTF! – War on SPAM
OMG! It is unbelievable that now you can exactly know who reads your columns on clickz.asia. I can…
My ClickZ column on The Art of Landing Consumers
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/
My Column on ClickZ Asia
ClickZ finally launched its Asia edition (www.clickz.asia) today. I will be writing a regular column on ClickZAsia. Here…