New CXO Accessory

Recently I attended a workshop with 20 odd senior advertising executives coming from different parts of the world. Most of us (except two) had an iPad and it made me curious. I kept observing them for 3-4 hours and learnt a few things:

  • iPad was the first thing they put on the table – some of them actually carried it in their hands
  • Most of them were tech challenged and actually had no interesting applications on their iPads
  • They were randomly flipping pages on iPad and pretending to be engaged in something important
  • Most of them struggled to type on it

Makes me wonder whether iPad has now become the new ‘Must Have’ for C level executives in Advertising – just like Montblanc Pens, Dunhill Cufflinks, IWC Watches and copies of Economist or Time Magazines.