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Get Well Soon Mr. Jobs

Pushkar Sane Tuesday, 18th January, 2011 Tags: , , , , , , , People 2 comments

The Asian markets woke up to the news that the Apple CEO Steve Jobs was going on a medical leave of absence. The speculations and rumours started flying quickly. By afternoon updates from my social networks were flooded with the news and some smart jokes like Jobs is going on iLeave and he should have an apple a day started to emerge. Analyst were busy commenting on Apple’s future and potential risks for the investors.

Basically there were questions raised about the future of Apple. Rightfully so. But what I found most disturbing was the fact that I rarely saw a ‘Get Well Soon’ message. We all have enjoyed great products and innovations from Steve Jobs. Investors have enjoyed $70 to $350 ride in 5-6 years. Trade partners have enjoyed profits. And even then we don’t have a heart to say ‘Get Well Soon’. Not that he expected it but I think we owe it to the man who revolutionized computing, telephony, and entertainment.

I hope he fights his health issues and emerges stronger. Here’s a video of his commencement address at the Stanford University in 2005. Every time I see this video it reminds me to fight against all odds and tides.

Watch this video on YouTube.

So Get Well Soon Mr. Jobs. Wish you a speedy recovery.

AIG Ad

Pushkar Sane Sunday, 21st September, 2008 Tags: , , , , , , , , , , , , Marketing, Observations No comments

These days I rarely read paper magazines (thanx to the Web & RSS Feeds) and as a result hardly get a chance to see advertising in it. On Thursday I was returning from Beijing, my notebook battery was dead, my iPhone battery was low and I had left my iPod at home. To add to all this it was a Dragon Air flight with no in-seat entertainment. So after a bit of dozing off & light meal I decided to flip through some magazines. As I was going through the September 29th issue of the Fortune magazine I came across an AIG Ad released in support of Students in Free Enterprise. I decided to tear off the Ad as it irritated the hell out of me. Here is what it said:


Headline: FOR STUDENTS TO SOAR, THEY NEED A GOOD FOUNDATION.

 

Bodycopy: AIG is proud to support Students In Free Enterprise. These next-generation business leaders go out and make a difference in their community while developing the skills to become socially responsible. As we help people achieve their financial goals, we are honoured to be associated with an organization that helps young people realize their dreams.

Brand Signoff: AIG – THE STRENGTH TO BE THERE.


I was shocked to see this ad as many things didn’t make any sense in light of what was happening at AIG over last 10 days. It really irritated me as the tall claims (Good Foundation, Difference in their Community, Socially Responsible, Achieve their Financial Goals, Realize their dreams, Strength to be there) looked like a joke on ordinary investors who put their faith in AIG.

 

All the financial institutes should get real otherwise one day we’ll say Lies, Damn Lies & Financial Advertising.

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