Posts tagged ClickZ
ClickZ Column: Future of TV
0Tuesday, 8th May, 2012
by Pushkar Sane
in Marketing
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about Future of TV. I have been thinking about this topic for a while and given below is a link to my Clickz column on Future of TV. I do hope to start a debate with this.
ClickZ column on Demystifying ROI
0Wednesday, 10th August, 2011
by Pushkar Sane
in Marketing
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met with mixed response. Many people blamed me for not shying away from the ROI discussion. So here is my point of view on ROI as it relates to Digital.