State of Indian Digital Industry

I just finished catching up with Manish Vij (Co-founder of Quasar) and as always it was a pleasure. Manish was a bit disappointed (rightfully so) about the growth of Indian Digital Industry. The disappointment largely came from the fact the entire industry is so focused on just delivering leads. He also highlighted lack of collaboration between Publishers.

I sometimes wonder whether the marketing community fully understands the power of Digital. They seldom understand what Digital means to people (so called Target Audience). All they care about is hunting the Target. I strongly believe that a day will come when the Target will hunt the Hunter and that time we’ll have no cover to run….