Signing up Fans on Facebook has become the latest craze and almost in every third meeting that I attend people are talking about Fans. Clients now want benchmarks around number of fans and cost per fan acquisitions etc and it makes me very nervous as the word ‘fan’ is used very casually. So I looked at a few online sources for definition of fan.
According to wikipedia: A fan, sometimes also called aficionado or supporter, is a person with an intense, occasionally overwhelming liking and enthusiasm for something.
According to reference.com dictionary: an enthusiastic devotee, follower, or admirer of a sport, pastime,celebrity, etc.
So before you get excited about your increasing fan base on facebook you should spend a little time evaluating whether these people really are you’re fans or in the absence of any other term they casually accept to be called ‘Fans’.