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Modernista Website

Pushkar Sane Monday, 13th October, 2008 Tags: , , , , Marketing No comments

Came across a very website idea by Modernista for their corporate website. Idea of layering corporate information on the top of Social Media & Search Results is great. But I think the User Interface for links related to Modernista could have been integrated better. They look tacky – especially in today’s day & age where even an amateur can create a sexy looking website.

It will be interesting to see how they evolve this concept further…

Everything n.0

Pushkar Sane Thursday, 11th September, 2008 Tags: , , , , , , , , , , Marketing, Observations, Technology No comments

I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology – Content 1.0, Web 2.0, Media 3.0, TV 4.0, Print 5.0, Search 6.0… they keep cropping up in discussions, briefs, conferences, presentations etc. They’re used very loosely and most people who use these terms don’t even know the real meaning of it. Guess how many times I heard something n.0 this week? 28 times. Thats more than 7 times a day over last 4 days.

Who the hell cares about n.0? NO ONE. People (not consumers) care only about how a particular technology or application or content can make their lives better, entertain them better, connect them better and give them the information that they want. We (industry) keep throwing these jargons as it allows us to project expertise.