My colleague Mauro Ravicini forwarded a very insightful presentation on Obama’s strategy on Social Media. I have been following the social media space so knew most of the things mentioned in the deck but I loved the articulation. One Statement really caught my attention: Advertising never Started a Moment. It is so true – advertising informs but moments are always driven by peer-2-peer messaging that is independent of advertising. Thank you Mauro for sending the ppt.
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