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Tag Innovation

Benchmark for Innovation

Pushkar Sane Monday, 16th April, 2012 Tags: , , , Marketing No comments

I just read a very nice blog post by Suman Srivastava titled ‘If you’re in a commodity market, it’s your fault’.

It reminded me of a meeting that happened a few years ago. My team had come up with a very interesting idea and it was never done before. I felt it was a very powerful idea and would have given competitive advantage to the client. But this very well qualified (MBA from a leading b-school) MNC Brand Manager asked me to provide benchmark/best practice for the innovation before we could execute it. I was quite shocked. I argued that either we could give him benchmark or an innovative idea but we couldn’t possibly give him both things together. Because benchmark usually meant several other people had successful executed that idea. He was quite annoyed and said: ‘it is your fault. If you don’t know how to give me benchmarks that helps me in justifying the idea to my bosses and wider stakeholders then you have failed completely’.

I had no choice but to accept my failure and walk out of that meeting. And I’m glad I did it.

 

Assume Failing is Impossible

Pushkar Sane Monday, 22nd September, 2008 Tags: , , , , , , , Life, Marketing, Technology No comments

Recently I came across a powerful Mantra practiced by Anne Sweeney (of Disney Media Networks):

Assume Failing is Impossible.

Imagine a world where people are not afraid of failing, dreaming big & then actually pursuing their dreams. It will push innovation & creativity to new heights. But we’ll have to act with responsibility.