Case for Digital Specialists on ClickZ Asia
Pushkar Sane
Friday, 28th January, 2011
Tags: Advertising, ClickZ Asia, Generalist, media, Specialist
Marketing
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I have written this piece with a lot of responsibility. This is not an emotional rant. Every generalist in advertising & media thinks it is no big deal to acquire the necessary digital skills but yet most of them don’t get digital even after 15 years.
Happy reading.
Case for Digital Specialists | Clickz.Asia