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Tag Conferences

Danger of inactive twitter handle

Pushkar Sane Tuesday, 12th July, 2011 Tags: , , , , , Observations No comments

We’re all social and there is enormous pressure to be present on social platforms like Twitter. By now most advertising & marketing leaders have a twitter handle. Usually created before a client summit or internal leadership conference. Many of them go inactive as soon as such events get over and their handles are aimlessly hanging with 5-10 tweets and 50-60 followers.

Many of these leaders speak at industry conferences (often preaching about importance of conversation & social etc) and the enthusiastic tweeple search for them immediately. They usually find the Twitter handle and without checking they make a references to such inactive twitter handles. Unfortunately the poor soul on the stage doesn’t even realise that he is being played on Twitter and people clicking on his handle find it disappointing that the preacher doesn’t practice what he preaches.

So in my view if you’re Twitter do some activity. Put some tweets out… it is OK if you don’t want speak every minute, hour, day… but at least tweet few times a week. Else delete the Twitter handle. Otherwise you will be causing damage to your own personal equity.

Everything n.0

Pushkar Sane Thursday, 11th September, 2008 Tags: , , , , , , , , , , Marketing, Observations, Technology No comments

I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology – Content 1.0, Web 2.0, Media 3.0, TV 4.0, Print 5.0, Search 6.0… they keep cropping up in discussions, briefs, conferences, presentations etc. They’re used very loosely and most people who use these terms don’t even know the real meaning of it. Guess how many times I heard something n.0 this week? 28 times. Thats more than 7 times a day over last 4 days.

Who the hell cares about n.0? NO ONE. People (not consumers) care only about how a particular technology or application or content can make their lives better, entertain them better, connect them better and give them the information that they want. We (industry) keep throwing these jargons as it allows us to project expertise.