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Tag Clients

Fans on Facebook

Pushkar Sane Wednesday, 21st July, 2010 Tags: , , , Marketing No comments

Signing up Fans on Facebook has become the latest craze and almost in every third meeting that I attend people are talking about Fans. Clients now want benchmarks around number of fans and cost per fan acquisitions etc and it makes me very nervous as the word ‘fan’ is used very casually. So I looked at a few online sources for definition of fan.

According to wikipedia: A fan, sometimes also called aficionado or supporter, is a person with an intense, occasionally overwhelming liking and enthusiasm for something.

According to reference.com dictionary:  an enthusiastic devotee, follower, or admirer of a sport, pastime,celebrity, etc.

So before you get excited about your increasing fan base on facebook you should spend a little time evaluating whether these people really are you’re fans or in the absence of any other term they casually accept to be called ‘Fans’.

Facebook Status & Speed of Responses

Pushkar Sane Friday, 12th September, 2008 Tags: , , , , , , , , , , , , , , , , , , Life, Observations, Technology No comments

As I interact with people, clients, colleagues, technologies, concepts etc… I end up developing thoughts – I end up developing ideas – I get inspired by other people – I sometimes also get desperate… and I reflect that on my status on Facebook/Twitter/Linkedin/IMs etc. Facebook status updates have always fascinated me and I learn a lot from them. They help me in knowing moods, morale, problems, excitement, opportunities, failures, success stories and even random thoughts. People intentionally or unintentionally send out a message to their network and the beauty is that network notices – and even reacts in some cases. 

I’m amazed to see how quickly people react. I came out of a discussion on Research & Consumer Insights and I updated my status “to steal ideas from one person is plagiarism; to steal from many is research or insight….” – In no time (literally few mins) I had two responses – one from Indonesia and one from California – funny one from Ravi Bhaya (taking a pun on our friend Ranga – head of insights & analytics at Starcom MediaVest Group) and serious one questioning my thought (from my senior from b-school and good friend Purnima – all time Dumb C champion).

Thank you Network for your attention to my Random (often stupid) thoughts.

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