Posts tagged Brands

Go Green Spam

May 27th

Posted by Pushkar Sane in Marketing

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I’m frankly tired of getting ‘Go Green’ spam from brands & the agencies who develop these ‘Go Green’ campaigns. I do understand my responsibilities towards mother earth and I do everything in my control to maintain the ecological balance. I don’t need preaching from people who don’t practice it themselves. Also I have not given them permission to talk to me regarding Green.

It irritates me even further when I see ‘Go Green’ messages from brands who fail to deliver basics – making good products/services and paying attention when I’m faced with a problem. Instead they seem to be wasting their time and money on ‘Go Green Spam’.

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no-reply CRM

May 26th

Posted by Pushkar Sane in Marketing

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I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands classify me as one of the top-most tier customer and from time to time I do get emails (mostly irrelevant) from these brands.  I think these emails defeat the very purpose of CRM and these world-class brands & their consultants managing the CRM programs have no sense of what it takes to engage with a customer. They are still into one-way message bombardment rather than a dialogue. Almost all these emails come from a ‘no-reply’ id and stops me from further interacting with the brand. Imagine the opportunity loss as well as erosion of brand equity because I curse the brand every time I get ‘no-reply’ email.

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Rent Increase & End of Two Relationships

Sep 12th

Posted by Pushkar Sane in Life

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Global Economic Outlook might be bleak but Hong Kong landlords are really bullish about the Rents that they can get. Specifically commercial rents have gone up dramatically and it is becoming impossible for some of the small & medium businesses to survive or even bigger businesses to reconsider their locations.

Two of my best relationships ended this month.

The neighbourhood Starbucks in my office building closed down to be replaced with a Pacific Coffee. So we’ll get our coffee but not the relationships that the ever enthusiastic Starbucks staff had with all of us. I have been in this office for over three years – so the Starbucks staff had come to know me & my preferences. They knew exactly what I drink in the morning, post lunch and sometimes in the evenings. They were the silent observers to my highs & lows over last 3 years. It felt weird when I saw them close for the final time.

Another relationship that ended this month was my Barber shop. It was a shop owned & managed by young people who were fun to talk with. I have known them for over 6 years and as a result I never had to explain anything to them. They exactly understood what I wanted & never failed to deliver it. But unfortunately all of them went out of business. They said they would reopen some place cheaper but don’t know when. I promised them that whenever they open – they can count on me to come by.

I think as trivial as it sounds… these were deep brand relationships as they provided me with great value and understood me as a human being – made small conversations – made me feel special.

Made me wonder – how many times brands really make an effort to build genuine relationships & nurture them over a period of time?

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