I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for the Digital Future. He presented learnings from his 8 years of research on digital & its integration into human life. He talked well and about quite a few things – nothing particularly new except for a thought on Media Companies/Content Owners. He predicted that in future Media/Content would be smaller business but will be more profitable.
It is an interesting way of looking at things because today we go for Scale across all industries. May be there are certain industries where ‘small is beautiful & profitable’. I would like to think that some of the intellectual property based businesses might go the small route because sometimes Consolidation & Scale bring compromises, reduces speed and create barriers.
What if Marketing & Advertising industry goes that route?