Posts tagged Advertising
Case for Digital Specialists on ClickZ Asia
0Friday, 28th January, 2011
by Pushkar Sane
in Marketing
I have written this piece with a lot of responsibility. This is not an emotional rant. Every generalist in advertising & media thinks it is no big deal to acquire the necessary digital skills but yet most of them don’t get digital even after 15 years.
Happy reading.
Case for Digital Specialists | Clickz.Asia
New CXO Accessory
0Friday, 10th September, 2010
by Pushkar Sane
in Observations
Recently I attended a workshop with 20 odd senior advertising executives coming from different parts of the world. Most of us (except two) had an iPad and it made me curious. I kept observing them for 3-4 hours and learnt a few things:
- iPad was the first thing they put on the table – some of them actually carried it in their hands
- Most of them were tech challenged and actually had no interesting applications on their iPads
- They were randomly flipping pages on iPad and pretending to be engaged in something important
- Most of them struggled to type on it
Makes me wonder whether iPad has now become the new ‘Must Have’ for C level executives in Advertising – just like Montblanc Pens, Dunhill Cufflinks, IWC Watches and copies of Economist or Time Magazines.