eCommerce is a huge untapped opportunity simply because we still haven’t figured out a way to make people comfortable when they shop. I came across this interesting video demonstrating a shopping experience created by B-Reel (www.b-reel.com) for a telco 3. It is called 3 Live Shop. While the concept is not new but rarely we see a meaningful implementation. I do think increasingly shopping will become more personalized with technology enabling human interface.
I discovered it thanks to http://www.juanmarketing.com
Here is the video: