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Curating Life

Advertising Break = Strategic Time Out

Pushkar Sane Tuesday, 28th April, 2009 Tags: , , Marketing No comments

I have been watching IPL T20 cricket tournament. In this format there is an approx 7 minutes break after every 10 overs and it is called Strategic Time Out. And that break doesn’t change even when a overs are reduced (in a rain troubled match)… and the reason for that seems to be advertising. It is a break created for showing seven minutes of advertising in India. I guess a day will come when a few minutes of cricket will be played between two long advertising innings and we would call the break between advertising as Strategic Cricket Time.

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About Pushkar Sane

Curating life with an open mind. Living, thinking, experimenting, building, learning and most importantly enjoying.

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