Views from Jeffrey Cole
I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for the Digital Future. He presented learnings from his 8 years of research on digital & its integration into human life. He talked well and about quite a few things – nothing particularly new except for a thought on Media Companies/Content Owners. He predicted that in future Media/Content would be smaller business but will be more profitable.
It is an interesting way of looking at things because today we go for Scale across all industries. May be there are certain industries where ‘small is beautiful & profitable’. I would like to think that some of the intellectual property based businesses might go the small route because sometimes Consolidation & Scale bring compromises, reduces speed and create barriers.
What if Marketing & Advertising industry goes that route?
This entry was posted by Pushkar Sane on Wednesday, 17th September, 2008 at 1:25 pm, and is filed under Marketing, Thoughts. Follow any responses to this post through RSS 2.0.You can leave a response or trackback from your own site.
About Pushkar Sane (192 posts)
My name is Pushkar Sane. Pushkar comes from Sanskrit (oldest & richest language in the World) and it has multiple meanings - Lotus, Cloud & also name of Lord Brahma's son. There is a holy place in India called Pushkar with a beautiful lake and an interesting camel fair that happens every year.
Born in Pune & brought up in Vadodara (also known as Baroda) I had the benefit of living in two culturally rich cities in India. I did my schooling in Vadodara & spent most of my summer vacations in Pune. I spent my childhood and teen days exploring wild activities like rifle-shooting, horse riding, trekking and sports. For many years I genuinely believed that the only worthwhile career on this earth was to become a Fighter Pilot with the Indian Air Force. I was always very inspired by the flying stories but destiny had something else in mind. On a rainy day in August my dream career was washed off from the canvas of life. I got spects. Flying was out (with a bitter taste in the mouth). Physics was my next destination. During my 3 years of undergraduate studies in physics I spent more time reading computer science than physics and always believed that behind every biologist there is a chemist, and behind every chemist there is a physicist who makes it happen. My romance with the Internet started during this time (even before WWW was invented) and I was fascinated by the global nature of the Internet. Just after graduating with an honours degree in Physics from the Maharaja Sayajirao University of Baroda, I felt the need to formalize my knowledge of computers. Zoomed through a Post Graduate Dimploma in Computers from the Faculty of Technology & Engineering at the MSU, where my final project won the ‘Best Project’ title and was commercially implemented. Thirteen months of writing c/c++ code and I was bored in life. Felt a need for management education.
Two years at NMIMS Bombay was a tough yet enriching experience. It changed my perspective in life and made me far more competitive & networked. After thoroughly enjoying my two years at NMIMS, a Best Student Medal was like an icing on the cake. In the mad race of campus recruitment I managed to get good offers and finally decided on FCB-Ulka over the other two offers because the other two thought I was suited for a Media job. Living & working in Mumbai was tough yet fun. My 4 years at FCB-Ulka in Mumbai were special - I learnt a lot, made tons of friends, and met my soulmate Bashuli. We worked together and had our share of agreements & disagreements – views & counterviews. We still continue with the same practice. And I guess that’s what makes it special.
I love travelling & we have travelled extensively over last 10 years - both on leisure & business. Travel helps me understand people, learn new things, spot differences & celebrate similarities. I like Music - all kinds of Music - Indian & Western - Classical & Pop. I read, read and read. I love food (and trying to lose some weight). I love meeting new people but cherish my real friends. I prefer sports over gym - love playing racquet sports - Squash, Tennis, Badminton, Table Tennis. Once in a while try my hand at Golf.
I'm currently busy shaping alternative futures at Convergination Ventures. Previously I was the Chief Digital Officer (North & South Asia) & Global Head of Social Marketing Practices at Starcom MediaVest Group. I also worked for FCB (now DraftFCB) in India and Hong Kong, Euro RSCG Worldwide in Hong Kong, and Mandar in India.