I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands classify me as one of the top-most tier customer and from time to time I do get emails (mostly irrelevant) from these brands. I think these emails defeat the very purpose of CRM and these world-class brands & their consultants managing the CRM programs have no sense of what it takes to engage with a customer. They are still into one-way message bombardment rather than a dialogue. Almost all these emails come from a ‘no-reply’ id and stops me from further interacting with the brand. Imagine the opportunity loss as well as erosion of brand equity because I curse the brand every time I get ‘no-reply’ email.
Inspiration
Creating an interface is much like building a house; if you don’t get the foundation right, no amount of decorating can fix the resulting structure.
Tweets
- interesting idea: How big data and the cloud can manage grid batteries http://t.co/wdkbNF9p
- Indian players have lost their magic as they get rewarded (excessively) 4 performing stunts in a circus called IPL - http://t.co/3raKlahW
- @amithpr all his appointments have been on the basis of 1951...
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