Posts tagged Social
ClickZ Column on Who Owns Social
0Wednesday, 14th September, 2011
by Pushkar Sane
in Marketing
Who Owns Social has been a point of debate for a while. This column emerged out of all the discussions and observations that I have had over past 36 months.
Who Owns Social on ClickZ.Asia
ClickZ column on Demystifying ROI
0Wednesday, 10th August, 2011
by Pushkar Sane
in Marketing
My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met with mixed response. Many people blamed me for not shying away from the ROI discussion. So here is my point of view on ROI as it relates to Digital.