» search http://www.pushkarsane.com Tue, 01 Nov 2011 07:57:24 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Modernista Website http://www.pushkarsane.com/marketing/modernista-website/ http://www.pushkarsane.com/marketing/modernista-website/#comments Sun, 12 Oct 2008 23:16:17 +0000 Pushkar Sane http://www.pushkarsane.com/?p=190 Came across a very website idea by Modernista for their corporate website. Idea of layering corporate information on the top of Social Media & Search Results is great. But I think the User Interface for links related to Modernista could have been integrated better. They look tacky – especially in today’s day & age where even an amateur can create a sexy looking website.

It will be interesting to see how they evolve this concept further…

]]> http://www.pushkarsane.com/marketing/modernista-website/feed/ 0 Everything n.0 http://www.pushkarsane.com/observations/everything-n0/ http://www.pushkarsane.com/observations/everything-n0/#comments Thu, 11 Sep 2008 14:37:15 +0000 Pushkar Sane http://www.pushkarsane.com/?p=85 Continue reading → ]]> I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology – Content 1.0, Web 2.0, Media 3.0, TV 4.0, Print 5.0, Search 6.0… they keep cropping up in discussions, briefs, conferences, presentations etc. They’re used very loosely and most people who use these terms don’t even know the real meaning of it. Guess how many times I heard something n.0 this week? 28 times. Thats more than 7 times a day over last 4 days.

Who the hell cares about n.0? NO ONE. People (not consumers) care only about how a particular technology or application or content can make their lives better, entertain them better, connect them better and give them the information that they want. We (industry) keep throwing these jargons as it allows us to project expertise.

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