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Views from Jeffrey Cole

Pushkar Sane Wednesday, 17th September, 2008 Tags: , , , , , , , , , , , , , , Marketing, Thoughts No comments

I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for the Digital Future. He presented learnings from his 8 years of research on digital & its integration into human life. He talked well and about quite a few things – nothing particularly new except for a thought on Media Companies/Content Owners. He predicted that in future Media/Content would be smaller business but will be more profitable. 

It is an interesting way of looking at things because today we go for Scale across all industries. May be there are certain industries where ‘small is beautiful & profitable’. I would like to think that some of the intellectual property based businesses might go the small route because sometimes Consolidation & Scale bring compromises, reduces speed and create barriers.

What if Marketing & Advertising industry goes that route?

India = IT

Pushkar Sane Wednesday, 17th September, 2008 Tags: , , , , , , , , , , Life, Thoughts No comments

I landed in Beijing a few hours ago after a delayed flight. I skipped the on-board meal as I was planning to have dinner in Beijing. Felt lazy to go out so decided to get a quick bite at the JW Marriott’s Asian Bistro. As we settled into the restaurant & the waiter asked: “Where are you from? India or Pakistan?”. I said I’m from India. And in no time he fired the next statement: “You must be in IT. Very good IT from India”. He was so convinced that Indians = IT that I didn’t dare to explain that I work in Advertising & Media. I quickly nodded & said I’m in IT… and ordered my food. I guess a time might come when we (Indians) will have to say: My Primary Profession is IT and in free time I also do Advertising or Accounting or Surgery or Engineering… 😉