Posts tagged Indian
God’s Debris & Indian Philosophy
0Saturday, 18th October, 2008
Today we finally landed at the FIPHK Literary Group meeting – small group from Forum of Indian Professionals in Hong Kong who meet on a monthly basis to discuss a book or two and talk about their own reflections on the books under discussion. Today’s book under review was God’s Debris – written by Dilbert creator Scott Adams… it was presented by Hrishikesh Kulkarni. I’m yet to read the full book – I have just seen parts of it and seen the discussions on blogs & other social media platforms. I think Hrishikesh did a great job in bringing alive the book – lot of work gone into putting the entire book in a presentation.
The book made me think & I felt quite a few philosophical concepts were inspired by Ancient Indian Philosophy. I personally thought that some of the issues were handled very superficially. Not fully equipped to comment as I’m yet to read it fully but that was my first impression. Also I don’t claim to know Indian Philosophy but my exposure to people who know it is pretty high. I somewhere feel that there are a series of Western authors are taking inspiration from Indian Philosophy & then trying to interpret it in their own way. Nothing wrong in that but what disturbs me a bit is that most people try to interpret ancient Indian Philosophy in a very literal manner & thereby missing the deeper meaning attached to different philosophical constructs. Their exposure to India is through translated literature – so they essentially see India through the eyes of the translators (and their perceptions).
Indian Ad Industry Captains & Social Media
0Saturday, 11th October, 2008
by Pushkar Sane
in Marketing
Indian Advertising industry is still deep rooted in TV + Print thinking. Most of the industry captains who are supposed to shape up the industry have never really demonstrated any thought leadership in the area of Digital. They’ve somewhat failed to understand impact of Digital on People and as a result its importance in Marketing. Now that there is a global buzz about social media, social networking, web 2.0 etc., these captains are almost forced to talk about it in conferences/seminars/articles etc. I have seen some sweeping statements and some of them actually humour me. Mainly because most of these industry captains are trying to learn swimming by listening to someone else’s experience or by reading a book. Some of them are bit more advanced – so they’re rushing in to register for all the social networks – facebook, linkedin, orkut etc. – but all they do is to register and observe rather than really experiencing the power of Social Networks. Its almost like trying to learn swimming in a bathtub.
Some of them do have excuses – ‘I don’t have time to waste on Social Networking Sites’. NOT ACCEPTABLE Mr./Ms. Advertising – because if you’re truly into creating advertising that is focused on People… then you wouldn’t look at social media as a waste of time.