some image

Tag content

Views from Jeffrey Cole

Pushkar Sane Wednesday, 17th September, 2008 Tags: , , , , , , , , , , , , , , Marketing, Thoughts No comments

I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for the Digital Future. He presented learnings from his 8 years of research on digital & its integration into human life. He talked well and about quite a few things – nothing particularly new except for a thought on Media Companies/Content Owners. He predicted that in future Media/Content would be smaller business but will be more profitable. 

It is an interesting way of looking at things because today we go for Scale across all industries. May be there are certain industries where ‘small is beautiful & profitable’. I would like to think that some of the intellectual property based businesses might go the small route because sometimes Consolidation & Scale bring compromises, reduces speed and create barriers.

What if Marketing & Advertising industry goes that route?

Everything n.0

Pushkar Sane Thursday, 11th September, 2008 Tags: , , , , , , , , , , Marketing, Observations, Technology No comments

I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology – Content 1.0, Web 2.0, Media 3.0, TV 4.0, Print 5.0, Search 6.0… they keep cropping up in discussions, briefs, conferences, presentations etc. They’re used very loosely and most people who use these terms don’t even know the real meaning of it. Guess how many times I heard something n.0 this week? 28 times. Thats more than 7 times a day over last 4 days.

Who the hell cares about n.0? NO ONE. People (not consumers) care only about how a particular technology or application or content can make their lives better, entertain them better, connect them better and give them the information that they want. We (industry) keep throwing these jargons as it allows us to project expertise.