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Tag Brands

Go Green Spam

Pushkar Sane Wednesday, 27th May, 2009 Tags: , , , , , Marketing No comments

I’m frankly tired of getting ‘Go Green’ spam from brands & the agencies who develop these ‘Go Green’ campaigns. I do understand my responsibilities towards mother earth and I do everything in my control to maintain the ecological balance. I don’t need preaching from people who don’t practice it themselves. Also I have not given them permission to talk to me regarding Green.

It irritates me even further when I see ‘Go Green’ messages from brands who fail to deliver basics – making good products/services and paying attention when I’m faced with a problem. Instead they seem to be wasting their time and money on ‘Go Green Spam’.

no-reply CRM

Pushkar Sane Tuesday, 26th May, 2009 Tags: , , , , Marketing, Technology No comments

I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands classify me as one of the top-most tier customer and from time to time I do get emails (mostly irrelevant) from these brands.  I think these emails defeat the very purpose of CRM and these world-class brands & their consultants managing the CRM programs have no sense of what it takes to engage with a customer. They are still into one-way message bombardment rather than a dialogue. Almost all these emails come from a ‘no-reply’ id and stops me from further interacting with the brand. Imagine the opportunity loss as well as erosion of brand equity because I curse the brand every time I get ‘no-reply’ email.