Posts tagged Brand
iPad and windfall gain for Telcos
0iPad is finally here in Hong Kong (officially) and Telcos were quick to put out data packages to support iPad. In my opinion this is a total windfall gain for Telcos. In my opinion Telcos have failed to create a meaningful proposition to increase demand of their data services and it is interesting to see how Apple has singlehandedly helped the industry. And thats the power of brand Apple.
my hk 2020
0Last week Hong Kong Government launched a crowd sourcing initiative called myhk2020.
It provides an online platform for the Hong Kong community where people can express their views and aspirations for Hong Kong in 2020. These ideas will be used to revitalise Brand Hong Kong, shaping its vision and core values.
Good to see Government actually leveraging digital platforms & crowd sourcing.
