Understanding Path to Purchase: Art of Landing Consumers
Currently my wife and I are in-market for two very different high-involvement products – a video camera and…
Demo of affection through Status Updates
Social networks have become new platforms to demonstrate love and affection. It has now become a trend to…
My ClickZ column on The Art of Landing Consumers
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/
Singapore vs Hong Kong
Singapore vs Hong Kong rivalry is well known and I have seen emotions flying high every time this…
RIP Ashok Kaka
I just got to know that Ashok Kaka (Ashok Wadekar) passed away yesterday and for a moment I…
My Column on ClickZ Asia
ClickZ finally launched its Asia edition (www.clickz.asia) today. I will be writing a regular column on ClickZAsia. Here…
New CXO Accessory
Recently I attended a workshop with 20 odd senior advertising executives coming from different parts of the world.…
Training or Learning
I was chatting with a set of industry friends on importance of digital. My friends from analogue side…
Stretching Birthday
I celebrated my birthday on 22nd August. Thanks to all the social platforms wishes started pouring in from…
Less Boring
On Friday I visited a tier 3 town in Guangdong, China. We were doing an immersion exercise with…