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Curating Life

What keeps ad CXOs awake at night?

Pushkar Sane Tuesday, 12th April, 2011 Tags: , , , , Observations No comments

Came across this video capsule from GoaFest2011 on what keeps various ad CXOs awake at night. Variety of reasons are cited but I whole hearted agree with Sir John Hegarty’s answer that nothing keeps him awake at night. Advertising is not a life & death business. Stress and chaos during the day is significant so in my opinion ad professionals do deserve a good night’s sleep. Also if we do our work well during the day there won’t be a need to stay awake at night. Sometimes our industry creates artificial pressure and then takes pride in dealing with it.

About Pushkar Sane

Curating life with an open mind. Living, thinking, experimenting, building, learning and most importantly enjoying.

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