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Curating Life

New CXO Accessory

Pushkar Sane Friday, 10th September, 2010 Tags: , , , , , , Observations No comments

Recently I attended a workshop with 20 odd senior advertising executives coming from different parts of the world. Most of us (except two) had an iPad and it made me curious. I kept observing them for 3-4 hours and learnt a few things:

  • iPad was the first thing they put on the table – some of them actually carried it in their hands
  • Most of them were tech challenged and actually had no interesting applications on their iPads
  • They were randomly flipping pages on iPad and pretending to be engaged in something important
  • Most of them struggled to type on it

Makes me wonder whether iPad has now become the new ‘Must Have’ for C level executives in Advertising – just like Montblanc Pens, Dunhill Cufflinks, IWC Watches and copies of Economist or Time Magazines.

About Pushkar Sane

Curating life with an open mind. Living, thinking, experimenting, building, learning and most importantly enjoying.

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