Google+ to disable Biz Profiles
Google seems to have finally got a worthwhile product in Social. Google+ has certainly caught fancy of the early adopters. Given the hype around it businesses are rushing in to create profile pages and test the platform. Google made announcements about launching the business service shortly and in fact invited people to register their business pages.
Today I came across an update from Christian Oestlien that surprised me a bit. Here is what he said:
Here is a quick update on Google+ and businesses:
A few weeks ago we mentioned we would be doing a test of business profiles and asked people interested to apply. Believe it or not we actually had tens of thousands of businesses, charities, and other organizations apply to take part from all over the world. Many of you have reached out to me personally through Google+, e-mail, chat, and even other Googlers. Thank you. Your response has been humbling.
With so many qualified candidates expressing intense interest in business profiles, we’ve been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.
In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. We recommend you find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself.
All of us on the Google+ effort are delighted by your engagement with this project – thank you all for taking the time to apply and offer such incredibly useful feedback. Keep it coming!
See the lines marked in Red. The second last paragraph stating that we’ll disable the business profiles using regular profiles bothered me. So the Google Business product is not yet ready, you invited people to send in their business profiles on Plus and now you want to disable those pages without providing them a proper migration. So all the efforts put in by people creating various business pages will go down the tubes. Interestingly they will allow tiny handful business profiles to continue (of course these are the big advertisers giving pots of cash to Google). It will be interesting to see whether they diable various pages created by Ford.
This to me looks like punishing early adopter who created business profiles and informed Google that they’re interested in getting a business profile. Makes me wonder how Google is going to police millions of profiles and disable them. In my opinion they should create the business product first and then provide a feature to migrate content. I’m sure they will be doing that with the tiny handful business profiles that will be allowed to continue.
About Pushkar Sane (202 posts)
My name is Pushkar Sane. Pushkar comes from Sanskrit (oldest & richest language in the World) and it has multiple meanings - Lotus, Cloud & also name of Lord Brahma's son. There is a holy place in India called Pushkar with a beautiful lake and an interesting camel fair that happens every year.
Born in Pune & brought up in Vadodara (also known as Baroda) I had the benefit of living in two culturally rich cities in India. I did my schooling in Vadodara & spent most of my summer vacations in Pune. I spent my childhood and teen days exploring wild activities like rifle-shooting, horse riding, trekking and sports. For many years I genuinely believed that the only worthwhile career on this earth was to become a Fighter Pilot with the Indian Air Force. I was always very inspired by the flying stories but destiny had something else in mind. On a rainy day in August my dream career was washed off from the canvas of life. I got spects. Flying was out (with a bitter taste in the mouth). Physics was my next destination. During my 3 years of undergraduate studies in physics I spent more time reading computer science than physics and always believed that behind every biologist there is a chemist, and behind every chemist there is a physicist who makes it happen. My romance with the Internet started during this time (even before WWW was invented) and I was fascinated by the global nature of the Internet. Just after graduating with an honours degree in Physics from the Maharaja Sayajirao University of Baroda, I felt the need to formalize my knowledge of computers. Zoomed through a Post Graduate Dimploma in Computers from the Faculty of Technology & Engineering at the MSU, where my final project won the ‘Best Project’ title and was commercially implemented. Thirteen months of writing c/c++ code and I was bored in life. Felt a need for management education.
Two years at NMIMS Bombay was a tough yet enriching experience. It changed my perspective in life and made me far more competitive & networked. After thoroughly enjoying my two years at NMIMS, a Best Student Medal was like an icing on the cake. In the mad race of campus recruitment I managed to get good offers and finally decided on FCB-Ulka over the other two offers because the other two thought I was suited for a Media job. Living & working in Mumbai was tough yet fun. My 4 years at FCB-Ulka in Mumbai were special - I learnt a lot, made tons of friends, and met my soulmate Bashuli. We worked together and had our share of agreements & disagreements – views & counterviews. We still continue with the same practice. And I guess that’s what makes it special.
I love travelling & we have travelled extensively over last 10 years - both on leisure & business. Travel helps me understand people, learn new things, spot differences & celebrate similarities. I like Music - all kinds of Music - Indian & Western - Classical & Pop. I read, read and read. I love food (and trying to lose some weight). I love meeting new people but cherish my real friends. I prefer sports over gym - love playing racquet sports - Squash, Tennis, Badminton, Table Tennis. Once in a while try my hand at Golf.
I'm currently busy shaping alternative futures at Convergination Ventures. Previously I was the Chief Digital Officer (North & South Asia) & Global Head of Social Marketing Practices at Starcom MediaVest Group. I also worked for FCB (now DraftFCB) in India and Hong Kong, Euro RSCG Worldwide in Hong Kong, and Mandar in India.