ClickZ column on Demystifying ROI
Pushkar Sane
Wednesday, 10th August, 2011
Tags: ClickZ, ClickZ Asia, Digital, ROI, Social
Marketing
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My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met with mixed response. Many people blamed me for not shying away from the ROI discussion. So here is my point of view on ROI as it relates to Digital.
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