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Curating Life

Advertising Break = Strategic Time Out

Pushkar Sane Tuesday, 28th April, 2009 Tags: , , Marketing No comments

I have been watching IPL T20 cricket tournament. In this format there is an approx 7 minutes break after every 10 overs and it is called Strategic Time Out. And that break doesn’t change even when a overs are reduced (in a rain troubled match)… and the reason for that seems to be advertising. It is a break created for showing seven minutes of advertising in India. I guess a day will come when a few minutes of cricket will be played between two long advertising innings and we would call the break between advertising as Strategic Cricket Time.

About Pushkar Sane

Curating life with an open mind. Living, thinking, experimenting, building, learning and most importantly enjoying.

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