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Thoughts

Typhoons – destruction or holiday opportunities?

Pushkar Sane Saturday, 4th October, 2008 Tags: , , , , , Life, Thoughts No comments

Typhoon Higos is headed towards Hong Kong. This is probably the 5th or 6th Typhoon of the season. Hong Kong Observatory usually issues Signal 8 when the Typhoon is in the destructive range of Hong Kong. Most of us – who get the benefit of staying under a protected roof look at Signal 8 as a holiday opportunity. We actually sometimes make references like – “I wish the Typhoon lands in Hong Kong on Monday” – at times I’m guilty of it.

But today it struck me that there must several thousand people staying in villages (New Territories as well as in Southern China) whose lives would turn upside down because of the destruction that a typhoon brings. It made me sad and I have decided never to wish for a Typhoon Signal 8 to come. And when it comes wish for the well being of those who are not as fortunate as I’m. I do hope that Typhoon Higos weakens & the damage is minimal.

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Views from Jeffrey Cole

Pushkar Sane Wednesday, 17th September, 2008 Tags: , , , , , , , , , , , , , , Marketing, Thoughts No comments

I’m at a P&G regional conference and just finished listening to Prof. Jeffrey Cole from the Center for the Digital Future. He presented learnings from his 8 years of research on digital & its integration into human life. He talked well and about quite a few things – nothing particularly new except for a thought on Media Companies/Content Owners. He predicted that in future Media/Content would be smaller business but will be more profitable. 

It is an interesting way of looking at things because today we go for Scale across all industries. May be there are certain industries where ‘small is beautiful & profitable’. I would like to think that some of the intellectual property based businesses might go the small route because sometimes Consolidation & Scale bring compromises, reduces speed and create barriers.

What if Marketing & Advertising industry goes that route?