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People

Meeting Viral

Pushkar Sane Monday, 10th November, 2008 Tags: , , , People No comments

On sunday afternoon I bumped into a good friend from Baroda – Viral Chhaya. We both met on the upper deck of Cathay Pacific flight to SFO. It was indeed a pleasant surprise as we had not seen each other for 12 years. And then we chatted and chatted… I guess all the old memories came back. I got a very detailed update on long lost friends that Viral is in touch with – I’m so looking forward to getting in touch with all of them. I was happy to see that the warmth between us was the same and there was no pretence. We both promised that we’ll be in better touch.

Learning from the Burning Man

Pushkar Sane Saturday, 1st November, 2008 Tags: , , , , , , , , Life, Marketing, People No comments

Earlier this week I heard Tatyana Mamut from Ideo sharing her perspective on the Burning Man. Thanx to my friends in California I knew quite a bit about the Burning Man but Tatyana touched upon two very interesting aspects:

  • There are no commercial transcations – only gifting takes place. And usually if you gift something with X value – the receiver is likely to return the favour by giving back a better gift. I thought it was an interesting concept as it could very well be applied in the Marketing World.
  • Burning Man participants accepting the rights (not roles) & responsibilities (not rules) of participation. I found it very interesting because in Marketing/Advertising we seldom put forward rights that our consumers or customers have and the responsibilities that they need to shoulder. Imagine a world where our consumers are demanding but equally responsible for looking after the health & growth of our brands.

I don’t really relate to the Burning Man but the two principles mentioned above appealed to me a lot. I certainly look forward to using them in the programs that I design in the months to come. So thank you Tatyana.