My previous column in ClickZ on Social ROI (Are you in Love or Just doing a Trade?) met with mixed response. Many people blamed me for not shying away from the ROI discussion. So here is my point of view on ROI as it relates to Digital.
Inspiration
The Internet is a reliable system comprised of loosely connected and imperfect parts that works because nobody is in control.
Tweets
- interesting idea: How big data and the cloud can manage grid batteries http://t.co/wdkbNF9p
- Indian players have lost their magic as they get rewarded (excessively) 4 performing stunts in a circus called IPL - http://t.co/3raKlahW
- @amithpr all his appointments have been on the basis of 1951...
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