Relevance of Frequency
Most marketers understand concepts of reach and frequency very well. Significant amount of time (and money) are spent…
Chat with Microsoft’s Mel Carson
Recently Mel Carson from Microsoft came over our offices and I happen to chat with him on some…
ClickZ Column: Shifts in Expectations, Experiences & Anxieties
Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established…
Treat your ‘Fans’ with Respect
hese days, ‘Fan’ has become the most commonly used (and often abused) word amongst marketers and agencies. It…
Respect your Fans
Lack of respect shown to ‘fans’ or ‘followers’ on social platforms is a matter of concern. Here is…
Understanding Path to Purchase: Art of Landing Consumers
Currently my wife and I are in-market for two very different high-involvement products – a video camera and…
My ClickZ column on The Art of Landing Consumers
Here is the link to my latest piece in ClickZ Asia on the Art of Landing Consumers. http://www.clickz.asia/2010-10-14/the-art-of-landing-in-the-consumers-path-to-purchase-journey/
My Column on ClickZ Asia
ClickZ finally launched its Asia edition (www.clickz.asia) today. I will be writing a regular column on ClickZAsia. Here…
Twitter Tales
Yesterday Twitter announced launch of Twitter Tales with 3 stories featuring @natashabadhwar (mother/filmmaker/photographer/writer from New Delhi), @caltrain (a crowd-sourced…
POV on Yahoo’s deal with Google Japan
Recently Yahoo Japan announced its decision to power its search through Google. Here is my point of view…