Archive for May, 2009
Go Green Spam
May 27th
I’m frankly tired of getting ‘Go Green’ spam from brands & the agencies who develop these ‘Go Green’ campaigns. I do understand my responsibilities towards mother earth and I do everything in my control to maintain the ecological balance. I don’t need preaching from people who don’t practice it themselves. Also I have not given them permission to talk to me regarding Green.
It irritates me even further when I see ‘Go Green’ messages from brands who fail to deliver basics – making good products/services and paying attention when I’m faced with a problem. Instead they seem to be wasting their time and money on ‘Go Green Spam’.
no-reply CRM
May 26th
I’m on the CRM databases of at least a dozen well reputed brands. My usage of these brands classify me as one of the top-most tier customer and from time to time I do get emails (mostly irrelevant) from these brands. I think these emails defeat the very purpose of CRM and these world-class brands & their consultants managing the CRM programs have no sense of what it takes to engage with a customer. They are still into one-way message bombardment rather than a dialogue. Almost all these emails come from a ‘no-reply’ id and stops me from further interacting with the brand. Imagine the opportunity loss as well as erosion of brand equity because I curse the brand every time I get ‘no-reply’ email.
A day with Rishad
May 22nd
It is always refreshing to spend time with Risad Tobaccowala. Last week I spent a day with Rishad in Delhi and learnt a couple of new things. He talked about ‘ignorance arbitrage’ and how that is likely to vanish from this world as information becomes easily (and timely) accessible. His point of view on ‘working media’ and ‘non-working media’ was quite refreshing and it caught attention of all the clients that he met in Delhi.
We got around talking about Talent and he said: “there is always a new wave behind us” – that made me think about the way we manage people in our industry. In most cases we put people with skills-of-the-past in-charge of managing people who are actually bringing in skills-of-the-future. Talented people don’t want to be managed and actually know how to manage themselves. So rather than thinking about managing talent we need to think about enabling talent and setting them free so that they can win. I think there is never a better than today to rethink how advertising industry manages talent.
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