Archive for September, 2008

India = IT

0
Wednesday, 17th September, 2008
by Pushkar Sane in ,

I landed in Beijing a few hours ago after a delayed flight. I skipped the on-board meal as I was planning to have dinner in Beijing. Felt lazy to go out so decided to get a quick bite at the JW Marriott’s Asian Bistro. As we settled into the restaurant & the waiter asked: “Where are you from? India or Pakistan?”. I said I’m from India. And in no time he fired the next statement: “You must be in IT. Very good IT from India”. He was so convinced that Indians = IT that I didn’t dare to explain that I work in Advertising & Media. I quickly nodded & said I’m in IT… and ordered my food. I guess a time might come when we (Indians) will have to say: My Primary Profession is IT and in free time I also do Advertising or Accounting or Surgery or Engineering… ;-)

State of Indian Digital Industry

0
Sunday, 14th September, 2008
by Pushkar Sane in ,

I just finished catching up with Manish Vij (Co-founder of Quasar) and as always it was a pleasure. Manish was a bit disappointed (rightfully so) about the growth of Indian Digital Industry. The disappointment largely came from the fact the entire industry is so focused on just delivering leads. He also highlighted lack of collaboration between Publishers.

I sometimes wonder whether the marketing community fully understands the power of Digital. They seldom understand what Digital means to people (so called Target Audience). All they care about is hunting the Target. I strongly believe that a day will come when the Target will hunt the Hunter and that time we’ll have no cover to run….

Go to Top