Archive for September, 2008
Facebook Status & Speed of Responses
0Friday, 12th September, 2008
As I interact with people, clients, colleagues, technologies, concepts etc… I end up developing thoughts – I end up developing ideas – I get inspired by other people – I sometimes also get desperate… and I reflect that on my status on Facebook/Twitter/Linkedin/IMs etc. Facebook status updates have always fascinated me and I learn a lot from them. They help me in knowing moods, morale, problems, excitement, opportunities, failures, success stories and even random thoughts. People intentionally or unintentionally send out a message to their network and the beauty is that network notices – and even reacts in some cases.
I’m amazed to see how quickly people react. I came out of a discussion on Research & Consumer Insights and I updated my status “to steal ideas from one person is plagiarism; to steal from many is research or insight….” – In no time (literally few mins) I had two responses – one from Indonesia and one from California – funny one from Ravi Bhaya (taking a pun on our friend Ranga – head of insights & analytics at Starcom MediaVest Group) and serious one questioning my thought (from my senior from b-school and good friend Purnima – all time Dumb C champion).
Thank you Network for your attention to my Random (often stupid) thoughts.
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Everything n.0
0Thursday, 11th September, 2008
I’m kind of tired of hearing progressive version numbers given to different aspects of marketing & technology – Content 1.0, Web 2.0, Media 3.0, TV 4.0, Print 5.0, Search 6.0… they keep cropping up in discussions, briefs, conferences, presentations etc. They’re used very loosely and most people who use these terms don’t even know the real meaning of it. Guess how many times I heard something n.0 this week? 28 times. Thats more than 7 times a day over last 4 days.
Who the hell cares about n.0? NO ONE. People (not consumers) care only about how a particular technology or application or content can make their lives better, entertain them better, connect them better and give them the information that they want. We (industry) keep throwing these jargons as it allows us to project expertise.